How did it work? Each period/quarter, the FOX Sports Ohio broadcasters
gave an on-air cue to enter to win. And on cue, viewers flooded the contest via text message or through our MySpace page. The results were amazing—over 16,000 text messages received during the Jackets game and 71,000 during the Cavs. The best part? Three lucky hockey and four stellar basketball fans walked away with some awesome prizes that included autographed jerseys and equipment, playoff tickets, and FOX Sports Ohio gear.“As a network, we were thrilled with the response to our Viewer Appreciation Nights for the Cavaliers and Blue Jackets,” said FOX Sports Ohio Marketing and Communications Director, Alex Slemc. “We received over 100,000 entries combined for both nights—this shows the immense popularity of the Cavs and Jackets, our network, and the ‘text-to-win’ marketing platform. Those promotions established a high level of success which will allow us to do more creative and fun text-to-win promotions in the future.”
