FOX Sports Ohio Participates in Sports Marketing and Social Media Panel

On Friday, February 12, 2010 at Nationwide Arena in downtown Columbus, FOX Sports Ohio participated in the AdFed Columbus' two-part panel discussion, "Sports Marketing and Social Media, the Science Behind the Sports Marketing Magic."

(Cavaliers Live host Dionne Miller)

Kate Buddenhagen, Communications Manager at FOX Sports Ohio, and Alex Slemc, Director of Marketing and Communications at FOX Sports Ohio participated in the six-person panel moderated by FOX Sports Ohio's host of Cavaliers Live Dionne Miller.

The panel discussion was based on two prevalent topics in the industry of sports marketing.
  • Creating a dynamic relationship between a sports organization and a media partner or rights holder

  • The importance of effective social networking and digital media for sports team and media outlets

(Alex Slemc, Director of Marketing and Communications)

The panel also included professionals from the Columbus Blue Jackets, Cleveland Cavaliers, Cleveland Indians, and WBNS Radio "The Fan".