Crain's Cleveland: Tribe is crushing the local competition in prime time


Tribe is big TV draw

The Indians continue to be a huge hit for SportsTime Ohio.

Since the start of the 2014 season, SportsTime Ohio, which Fox Sports purchased from the Indians in December 2012, is crushing the local competition in prime time.

Prior to Tuesday’s loss to the Reds, Indians games that were televised in prime time had averaged a 6.73 rating. According to SportsTime Ohio, the next-best prime-time ratings in that span were compiled by WOIO (4.21) and WJW (4.01).

The Tribe’s prime-time games, with a ratings norm of 6.73, are drawing more than 100,000 households. The Indians’ average rating of 6.3 for all games ranks fifth in Major League Baseball, and the numbers for July were among the best ever.

Last month, the average SportsTime Ohio rating for a Tribe game was 6.9, the third-best norm for a month since the channel was launched in March 2006, and the best since August 2011. Indians games were watched by an average of 102,000 households in July.

The season average rating of 6.3 heading into Tuesday was 17% better than the year-over-year norm from 2013. Also impressive: Monday’s win over the Reds drew a massive 9.39 rating and was watched by more than 138,000 households, making it the second highest-rated non-simulcast game of the season.

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