Crain's: Cavs ratings continue to soar

Cavs keep racking up ratings

By Kevin Kleps

The Cavs-Hawks game Friday night drew a 10.9 rating on Fox Sports Ohio, which is the fourth-best non-simulcast rating of the season for the network. More than 160,000 households tuned in to watch what could be a preview of the Eastern Conference finals (if so, let’s hope that goes much better than Friday).

The game peaked at 14.1, with more than 207,000 households, according to Nielsen data. The final hour of the broadcast produced an average rating of 13.

For the season, Cavs games are generating a ratings norm of 7.8, which is a 170% year-over-year increase and is starting to approach the record numbers produced by the 2008-09 and 2009-10 Cavs on Fox Sports Ohio. The average ratings for LeBron James’ final two seasons in his first go-round with the Cavs were 8.67 and 8.55, respectively.