In partnership with Rick Koehler and Anna Latkovic of Rosenberg Advertising in Lakewood, Kennedy created two such feature elements for their clients, Alson Jewelers and Central Cadillac-Hummer, respectively. These features appear in the lower half of the screen during Cleveland Cavaliers games to increase brand recognition and enhance their traditional commercial advertising. Check them out below!
“Sports are still a very viable commodity,” says Kennedy. “Televised games are DVR proof and the fans are passionate about their teams.” The FOX Sports Ohio sales group is committed to finding ways to make their advertisers stand out.