Enthusiasm High for Reds Season on Opening Day

The 2010 Cincinnati Reds season got off to a huge start on Monday, April 5, 2010 on FOX Sports Ohio. Our Opening Day lineup offered more than five hours of original Reds-themed programming including Reds Live: Season Preview, Reds Live Pre-game show, and HD coverage of opening day against the St. Louis Cardinals at the Great American Ballpark.

Reds Live: Season Preview featured an interview with Reds Opening Day Starter Aaron Harang, a break down of the rest of the Reds pitching staff, analysis of the National League Central Division, a feature story with Reds Manager Dusty Baker, and Reds players' thought about Opening Day. The HD coverage of opening day also debuted the broadcast team of Chris Welsh and Thom Brennaman, plus two new in-game features for FOX Sports Ohio telecasts, X-M0 and FOX Trax.

FOX Sports Ohio also teamed with Local 12-WKRC-TV to simulcast Reds Live Pre-game Show and the entire game against the Cardinals. Combined with WKRC-TV the Reds Live Pre-game show earned a 6.66 overall rating and the Reds vs. Cardinals game earned a 12.46 overall rating, showing the strong support the Cincinnati Reds fans have for the 2010 Cincinnati Reds!

FOX Sports Ohio also added an online element on www.foxsportsohio.com for Reds fans on their computers. These elements included an in-game chat with Reds Hall of fame reporter Hal McCoy. During the opening day telecast the in-game chat drew roughly 250 active readers and almost 200 questions submitted for Hal. Also available online were are exclusive videos shot at Opening Day, the pre-game video report, and the post-game wrap, which are both exclusive material for FOXSportsOhio.com.
In addition to all of these great features for Reds Baseball on FOX Sports Ohio, we also ran a promotional event in partnership with Budweiser at Cadillac Ranch called Fan Cam. We brought in local radio talent, Gamble and Finn from 96Rock, to ask fans Fan Cam trivia, which was recorded and aired during Reds Live Post-game show.
Opening Day was a tremendous success for FOX Sports Ohio, our partners, the Cincinnati Reds and the entire city of Cincinnati! There is a lot to look forward to for Cincinnati Reds fans on FOX Sports Ohio for the rest of the season!