LeBron Returns, Traffic Spikes

The anticipation for LeBron James’s return to Cleveland to face his former team had been building ever since he announced his “decision” in July. Though the Dec. 2 Heat vs. Cavs game was exclusive to TNT, FOXSportsOhio.com became a leading news and information source and created unqiue content to cover the game.

LeBron effect on FoxSportsOhio.com traffic:

  • Game day (Dec 2): 50% increase in uniques, 40% increase in page views compared to average daily traffic

  • The aftermath (Dec 3): 100% increase in uniques and page views compared to average daily traffic

Live Chat Draws Record Number of Readers Despite No In-Game Promotional Platform

  • More than 3,600 readers visit FoxSportsOhio.com chat room despite telecast being on TNT.

  • Most readers for any stand alone chat to date on FoxSportsOhio.com.

More than a dozen articles within 24 hours of the game providing news and analysis, including:

Heavy interaction with more than 12,000 fans on Fox Sports Ohio’s Facebook and Twitter platforms about the game and related coverage.