The anticipation for LeBron James’s return to Cleveland to face his former team had been building ever since he announced his “decision” in July. Though the Dec. 2 Heat vs. Cavs game was exclusive to TNT, FOXSportsOhio.com became a leading news and information source and created unqiue content to cover the game.LeBron effect on FoxSportsOhio.com traffic:
- Game day (Dec 2): 50% increase in uniques, 40% increase in page views compared to average daily traffic
- The aftermath (Dec 3): 100% increase in uniques and page views compared to average daily traffic
Live Chat Draws Record Number of Readers Despite No In-Game Promotional Platform
- More than 3,600 readers visit FoxSportsOhio.com chat room despite telecast being on TNT.
- Most readers for any stand alone chat to date on FoxSportsOhio.com.
More than a dozen articles within 24 hours of the game providing news and analysis, including:
- NO MORE CAVALIER ATTITUDE
- BOOS RAIN, BUT JAMES AND HEAT ROLL TO VICTORY
- CAVS FALL FLAT, CAN’T KEEP UP WITH HEAT
- REPORT: CAVS PROBING HEAT PURSUIT OF JAMES
- CAVS KNOW IT’S NOT JUST ANOTHER GAME
- A CITY SCORNED GETS ITS CHANCE TO SCREAM BACK
- ALL ATWITTER OVER LEBRON’S RETURN
- ROOTING FOR CAVS MAY BE BEST MEDICINE (over 10,000 readers!)
- CAVS GAME VS. HEAT LIKELY TO BE HARD LESSON
- GILBERT EXPECTS FANS TO ACT APPROPRIATELY
- SHAQ ANXIOUS TO WATCH LEBRON’S RETURN
Heavy interaction with more than 12,000 fans on Fox Sports Ohio’s Facebook and Twitter platforms about the game and related coverage.
