FOX Sports Ohio's “Tip-tober”, the Cavaliers preseason campaign, gets fans ready for the Cavs season by fully integrating programming, production, marketing, PR, website and social media.
Production/Programming:
- Two (2) live Cavs preseason games
- Cavaliers Roundtable
- Cavaliers Live: Season Preview
- Replays of two (2) Cavs Showcase Games
Access Cavaliers
Marketing
- Customized logo
- “Off Mic” promotional mini-documentaries on broadcasters (visit http://www.foxsportsohio.com/pages/video under "Cavs" for more videos.)
- Consistent and cohesive theme for all preseason tune-in spots, opens, and additional elements
Running countdown clock to Opening Night tip off- Daily coverage of the team on FOXSportsOhio.com by Cavs Insider Sam Amico
- Weekly online chats with Amico
Social Media:
- Tip-tober Fan Photo Contest promoted by both FOX Sports Ohio Girls and network (more details to come in upcoming post)
- Posted Cavs player jersey photos representing number of days until the season opener
- Gave away regular season Cavs tickets the week leading up to the opener using trivia from FOXSportsOhio.com articles.
- Promoted programming and web content using #Tiptober hashtag
PR
- Ohio Media Watch blog
- Cavs.com Tip-tober announcement
- Morning Journal - inclusion of preseason game
- Real Cavs Fans blog
