Tip-tober creates Cavs excitement

FOX Sports Ohio's “Tip-tober”, the Cavaliers preseason campaign, gets fans ready for the Cavs season by fully integrating programming, production, marketing, PR, website and social media.
Production/Programming:
  • Two (2) live Cavs preseason games
  • Cavaliers Roundtable
  • Cavaliers Live: Season Preview
  • Replays of two (2) Cavs Showcase Games
  • Access Cavaliers
Marketing
video

  • Consistent and cohesive theme for all preseason tune-in spots, opens, and additional elements
video
  • Running countdown clock to Opening Night tip off
  • Daily coverage of the team on FOXSportsOhio.com by Cavs Insider Sam Amico (click for coverage)
  • Weekly online chats with Amico
  • Promotion of Tip-tober elements via The Daily Rundown, FOX Sports Ohio's daily email blast
 




Social Media:
  • Tip-tober Fan Photo Contest promoted by both FOX Sports Ohio Girls and network (more details to come in upcoming post)
  • Posted Cavs player jersey photos representing number of days until the season opener
  • Gave away regular season Cavs tickets the week leading up to the opener using trivia from FOXSportsOhio.com articles.
  • Promoted programming and web content using #Tiptober hashtag

PR