Newsletter Blog of FOX Sports Ohio & SportsTime Ohio
FOXSportsOhio.com celebrates record month
FOXSportsOhio.com had a record September despite the lack of performance by major Ohio teams.
Showed that we can generate significant traffic by jumping on news rather than simply covering games.
Set new traffic record for monthly unique visitors and page views: achieved largest number of unique visitors in a day, surpassing previous high by 17%.
Views exceeded unique visitors, indicating visitors were returning to the page or flipping through comments to take part in the conversation.
The additional discussion has led to a 30% increase in pages viewed per visit over the last five months vs. the first four months of the year.
In the biggest traffic month to date, FOXSportsOhio.com carried the conversation surrounding four major stories. And by adopting DISQUS comment forums and embedding creative photo galleries, FOXSportsOhio.com was able to get more page views from each article than unique visitors, as readers returned to the page to debate other sports fans.
Largest number of unique visitors in site history,surpassing previous high by 17%. (generated 24X the normal daily traffic)
Over 550 comments made in ten hours: 14 pages of comments kept fans on site.
Wove in a social media element, using FOXSportsOhio.com’s daily feature, “Tweets from Last Night.” Embedded into Jackson’s recap was a photo gallery featuring Bengals fans’ tweets in reaction to the news.