"Countdown to Face Off" Builds Excitement for Blue Jackets

In preparation for Columbus Blue Jackets season, FOX Sports Ohio launched a preseason promotional campaign, “Countdown to Face Off,” to create excitement for the upcoming season.

Highlights include:

*Special preseason programs, including a Summer Tour show shot in Canada

*Fans selected Showcase Games via voting on FOXSportsOhio.com

*Marketing campaign including player profile spots, tune-in spots, digital advertising, & on-site events

*Social media promotion resulting in 10% increase in FOX Sports Ohio Facebook fans

*Hour-long live pregame show Opening Night on the arena plaza & pregame party


*Utilized Countdown to Face Off to promote 79 games in HD
*Preseason programs:

*Branded campaign with customized logo and theme for all preseason tune-in spots, opens, and additional elements

*Created a series of four (4) player profile spots, including this one on Nash.


*Utilized outdoor digital boards in Cincinnati and Columbus

*Hosted a Preseason Blue Jackets Fan Cam where fans could be answer trivia to be on Blue Jackets Live postgame segments

Website/Social Media

*30 Prizes in 30 Days promotion: garnered 10% increase in FOX Sports Ohio Facebook fans

  • Supported team promotion for 30 days prior to Opening Night, where fans could enter via Facebook for great prizes, including autographed merchandise, tickets, and experience prizes.

*Promoted Countdown to Face Off elements via Facebook and Twitter
*Invited fans to on-site events and posted photos and video via social media

Opening Night

*One-hour special Blue Jackets Live pregame show on Opening Night, featuring live pregame coverage from Nationwide Arena Plaza.
*Hosted FOX Sports Ohio pregame party at R Bar
*Partner in the fan gate giveaway in conjunction with month-long presenting sponsorship with Game On Columbus.