Highlights include:
*Special preseason programs, including a Summer Tour show shot in Canada
*Fans selected Showcase Games via voting on FOXSportsOhio.com
*Marketing campaign including player profile spots, tune-in spots, digital advertising, & on-site events
*Social media promotion resulting in 10% increase in FOX Sports Ohio Facebook fans
*Hour-long live pregame show Opening Night on the arena plaza & pregame party
Production/Programming
*Utilized Countdown to Face Off to promote 79 games in HD
*Preseason programs:
*Utilized Countdown to Face Off to promote 79 games in HD
*Preseason programs:
- 4 Blue Jackets Showcase Games – Fans voted for their favorite CBJ games on FOXSportsOhio.com. The top 4 of 9 games made the air.
- 4 Summer Tour Shows – FOX Sports Ohio went to Canada to tell the story of what CBJ players do in their off-season. Additional excerpts are available on BlueJackets.com:
- Blue Jackets Slap Shots Summer Special
- Morning Sports Report Special
Marketing/PR
*Branded campaign with customized logo and theme for all preseason tune-in spots, opens, and additional elements
*Created a series of four (4) player profile spots, including this one on Nash.
*Utilized outdoor digital boards in Cincinnati and Columbus
*Garnered coverage: Columbus Dispatch, Puck-rakers blog, Dark Blue Jacket blog, jacketscannon.com, lightthelamp.com, thenhlarena.com, yardbarker.com
*Created a series of four (4) player profile spots, including this one on Nash.
*Utilized outdoor digital boards in Cincinnati and Columbus
*Hosted a Preseason Blue Jackets Fan Cam where fans could be answer trivia to be on Blue Jackets Live postgame segments
*Garnered coverage: Columbus Dispatch, Puck-rakers blog, Dark Blue Jacket blog, jacketscannon.com, lightthelamp.com, thenhlarena.com, yardbarker.com
Website/Social Media
*30 Prizes in 30 Days promotion: garnered 10% increase in FOX Sports Ohio Facebook fans
*Promoted Countdown to Face Off elements via Facebook and Twitter
Opening Night
*30 Prizes in 30 Days promotion: garnered 10% increase in FOX Sports Ohio Facebook fans
- Supported team promotion for 30 days prior to Opening Night, where fans could enter via Facebook for great prizes, including autographed merchandise, tickets, and experience prizes.
*Promoted Countdown to Face Off elements via Facebook and Twitter
*Invited fans to on-site events and posted photos and video via social media
Opening Night
*One-hour special Blue Jackets Live pregame show on Opening Night, featuring live pregame coverage from Nationwide Arena Plaza.
*Hosted FOX Sports Ohio pregame party at R Bar
*Partner in the fan gate giveaway in conjunction with month-long presenting sponsorship with Game On Columbus.
